Brand guidelines

How it works Neighborhoods For businesses Brand

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Brand guidelines

One mushroom, four parts. Every mark in the system — logo, favicon, avatars, neighborhood badges — is built from the same cap, spots, stalk, and background.

01Logo lockups

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primary · horizontal · on light

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reversed · on dark

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stacked · app splash, social

mark only · when the name is nearby

02Anatomy — four dynamic parts

The mark is generated from four independent layers. Each layer takes any approved value, so users and neighborhoods can build a mushroom that's theirs.

assembled

Cap

any brand hue

Spot pattern

6 patterns, clipped to cap

Stalk

cream or cocoa

Background

tint · circle or squircle

03Spot patterns

none

solo

classic

rings

sparks

halftone

04Color

Chanterelle

#E8542A · cap

Golden

#F2A93B · cap

Moss

#4C8C4A · cap

Amethyst

#8B5FBF · cap

Cocoa

#2B1B12 · cap, stalk, text

Cream

#FBF2E4 · stalk, spots

Wheat

#F2D9A8 · background

Meadow

#DCEBD3 · background

Lilac

#C9B3E0 · background

Oat

#F5E8D3 · background

05Favicon & app icon

app icon

icon.svg — golden cap on cocoa squircle

Spored — Phinneywood

Spots invert to cocoa on the golden cap so the mark stays legible at 16px. Never use the full-color lockup as a favicon.

06Your mushroom — generated identity

Every member and neighborhood gets a mushroom built from the four parts. Community mosaics tile members' mushrooms into a banner for a business or neighborhood. This personalization system is documented here as a target for the mark — the app doesn't expose per-user customization yet.

example specimen

community mosaic · seed-generated from member mushrooms

07Usage

· Build every mark from the four parts — never redraw the silhouette

· Use one cap hue per mark; spots match the stalk color

· Keep clear space around the lockup equal to the cap height

· Use the cocoa-squircle favicon in browser and OS contexts

Don't

· Don't add faces, outlines, gradients, or shadows to the mushroom

· Don't use colors outside the palette for cap, stalk, or background

· Don't stretch, rotate, or tilt the mark

· Don't put a low-contrast cap on a matching background tint

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